Survey: 2023 Digital Marketing in South Africa

Broad Media conducted a Digital Marketing survey last month, revealing the most effective ways to market products and services to South African businesses and decision-makers.

In today's creator economy, businesses are increasingly focusing on digital marketing campaigns, with a particular emphasis on video, as opposed to traditional advertising.

The survey had 1,834 respondents, with 65% being key decision-makers at SMMEs regarding purchasing decisions. 

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Here are some of the key findings from the 2023 Digital Marketing Report for the South African market:

1)    Online advertising that is the most trusted by consumers

2)    Which social media channels are the most popular

3)    Advertising options most trusted by businesses looking to buy a new product or service

View the full survey results here.