The success of your business depends on how competitive you are in responding to market demand. Improving competitiveness, increases margins and revenue. Such improvement is accelerated by conscious innovation, doing things better and doing things that appeal more to customers.
Creativity relates to the ideas behind innovation. Innovation entails finding good ideas matched to market opportunities and converting these into a reliable supply of offerings, which meet customer demands better than before.
The Chamber supports innovation and creativity by providing access to good practice information, linking members to experts and hosting learning events.
Innovation often tends to focus around product performance - new products, new updates and new features. However, there is plenty of innovation to be had in the areas that surround the product. By looking at successful innovators, we can see that they are adept at finding breakthroughs in these surrounding areas.