VIDEO MARKETING – Part 2: Content ideas

Whether you are looking to publish long-form videos on YouTube or Facebook, or short-form snippets on TikTok or Instagram, video marketing is a powerful tool for businesses of all sizes looking to engage with their audience and drive results.

Whether you're a small startup or a large enterprise, video content can help you connect with your target market, build your brand, and increase conversions.

In this article, we'll explore some of the most effective video marketing content ideas to help you create engaging and high-performing videos for your business.

GREEN SCREEN
This idea is often overlooked but very easy to implement. It’s best suited for short-form content and helps with relevance. 

How to use the green screen effect? All you need to do is to screen record or screenshot a piece of content in the field that you specialize in and give your commentary on it. This can be anything from food, news, clothing or fitness.

BEHIND THE SCENES 
Connect with your customers by showing them what you do and how you do it. Take your viewers behind the scenes of an event you may be hosting, let them explore your kitchen while making your specialty dish, or give them the experience of one of your personal fitness sessions.

ALSO READ:

• VIDEO MARKETING – Part 1: How to get started
• Key habits of successful entrepreneurs: Learn what it takes to thrive in business

EXPLAINERS 
Lastly, edutain the viewer. Some people go to social media to get away from their day-to-day, while others log onto the platforms in search of products, inspiration or information.

With this in mind, you cannot be too salesy in your approach but instead, use the platform to educate the viewer on your products and services in an entertaining way.