1 - Develop Vision and Strategy

Establishing a direction and vision for an organization. This involves defining the business concept and long-term vision, as well as developing the business strategy and managing strategic initiatives. Processes in this category focus on creating a vision, a mission, and strategic objectives, and culminate in creating measures to ensure that the organization is moving in the desired direction.

1.0Develop Vision and Strategy    
1.1 Define the business concept and long-term vision 
1.1.1  Assess the external environment   Identify competitors   Analyze and Evaluate competition   Identify economic trends   Identify political and regulatory issues   Assess new technology innovations   Analyze demographics   Identify social and cultural changes   Identify ecological concerns   Identify intellectual property concerns   Evaluate IP acquisition options 
1.1.2  Survey market and determine customer needs and wants   Conduct qualitative/quantitative research and assessments   Capture customer needs and wants   Assess customer needs and wants
1.1.3  Assess the internal environment   Analyze organizational characteristics   Analyze internal operations   Create baselines for current processes   Analyze systems and technology   Analyze financial health   Identify core competencies 
1.1.4  Establish strategic vision   Define the strategic vision   Align stakeholders around strategic vision   Communicate strategic vision to stakeholders
1.1.5  Conduct organization restructuring opportunities   Identify restructuring opportunities   Perform due-diligence   Analyze deal options    Evaluate acquisition options    Evaluate merger options    Evaluate de-merger options    Evaluate divesture options
1.2 Develop business strategy   
1.2.1  Develop overall mission statement   Define current business   Formulate mission   Communicate mission 
1.2.2  Define and evaluate strategic options to achieve the objectives   Define strategic options    Select partnerships and relationships to support the extended enterprise   Assess and analyze impact of each option    Identify implications for key operating model business elements that require change    Identify implications for key technology aspects   Develop B2B strategy    Develop service as a product strategy   Develop B2C strategy   Develop partner/alliance strategy   Develop merger/demerger/acquisition/exit strategy   Develop innovation strategy   Develop sustainability strategy   Develop global support strategy   Develop shared services strategy   Develop lean/continuous improvement strategy   Develop innovation strategy and framework
1.2.3  Select long-term business strategy 
1.2.4  Coordinate and align functional and process strategies
1.2.5  Create organizational design   Evaluate breadth and depth of organizational structure   Perform job-specific roles mapping and value-added analyses   Develop role activity diagrams to assess hand-off activity   Perform organization redesign workshops   Design the relationships between organizational units   Develop role analysis and activity diagrams for key processes   Assess organizational implication of feasible alternatives   Migrate to new organization 
1.2.6  Develop and set organizational goals   Identify organizational goals   Establish baseline metrics   Monitor performance against goals
1.2.7  Formulate business unit strategies   Analyze business unit strategies   Identify core competency for each business unit   Refine business unit strategies in support of company strategy
1.2.8  Develop customer experience strategy   Assess customer experience    Identify and review customer touchpoints    Assess customer experience across touchpoints    Perform root cause analysis of problematic customer experiences   Design customer experience    Define and manage personas    Create customer journey maps    Define single view of the customer for the organization    Define a vision for the customer experience    Validate with customers    Align experience with brand values and business strategies    Develop content strategy   Design customer experience support structure    Identify required capabilities    Identify impact on functional processes   Develop customer experience roadmap to develop and implement defined capabilities
1.2.9  Communicate strategies internally and externally
1.3 Execute and measure strategic initiatives 
1.3.1  Develop strategic initiatives   Identify strategic priorities   Develop strategic initiatives based on business/customer value   Review with stakeholders 
1.3.2  Evaluate strategic initiatives   Determine business value for each strategic priority   Determine the customer value for each strategic priority
1.3.3  Select strategic initiatives   Prioritize strategic initiatives   Communicate strategic initiatives to business units and stakeholders
1.3.4  Establish high-level measures   Identify business value drivers   Establish baselines for business value drivers   Monitor performance against baselines
1.3.5  Execute strategic initiatives  
1.4 Develop and maintain business models  
1.4.1  Develop business models   Assemble business model information   Secure appropriate approvals   Identify integration points with existing models   Adopt the business model 
1.4.2  Maintain business models   Establish business model maintenance parameters   Accept business model feedback parameters   Prioritize and manage incoming feedback   Update existing models 
1.4.3  Establish business model governance 

Process and performance improvement, helps organizations adapt to rapidly changing environments, build new and better ways to work, and succeed in a competitive marketplace. With a focus on productivity, knowledge management, benchmarking, and quality improvement initiatives, organisations such as the APQC works with its member organizations to identify best practices; discover effective methods of improvement; broadly disseminate findings; and connect individuals with one another and the knowledge, training, and tools they need to succeed.
This APQC Process Classification Framework® (“PCF”) is an open standard developed by APQC, a nonprofit that promotes benchmarking and best practices worldwide. The PCF is intended to facilitate organizational improvement through process management and benchmarking, regardless of industry, size, or geography. To download the full PCF or industry-specific versions of the PCF, as well as associated measures and benchmarking, please visit www.apqc.org/pcf.

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