2 - Develop and Manage Products and Services

Detailing practices and procedures related to the concept of developing and managing products and services. These are reflected in the process groups Govern and manage product/service development program, Generate and define new product/service ideas, and Develop products and services.

2Develop and Manage Products and Services 
2.1 Govern and manage product/service development program
2.1.1  Manage product and service portfolio   Evaluate performance of existing products/services against market opportunities   Confirm alignment of product/service concepts with business strategy   Prioritize and select new product/service concepts   Plan and develop cost and quality targets   Specify development timing targets   Plan for product/service offering modifications
2.1.2  Manage product and service life cycle   Develop plan for new product/service development and introduction/launch   Introduce new products/services   Retire outdated products/services   Identify and refine performance indicators   Conduct post launch review    Carry out post launch analytics to test the acceptability in the market    Review market performance    Review effectiveness of supply chain and distribution network    Apply data and analytics to review supply chain methodologies    Review quality and performance of the product/service    Conduct financial review    Conduct new product development process assessment
2.1.3  Manage patents, copyrights, and regulatory requirements   Conduct mandatory and elective reviews   Review infringement of patents and copyrights   Determine patent and copyright needs   Define product technical documentation management requirements   Manage regulatory requirements    Train employees on appropriate regulatory requirements    Maintain records for regulatory agencies    Manage regulatory submission life cycle
2.1.4  Manage product and service master data   Manage materials master lists   Manage bills of material   Manage routings   Manage specifications   Manage drawings   Manage product/material classification   Develop and maintain quality/inspection documents   Maintain process specification data   Manage traceability data   Review and approve data access requests
2.2 Generate and define new product/service ideas
2.2.1  Perform discovery research   Identify new technologies   Develop new technologies   Assess feasibility of integrating new leading technologies into product/service concepts
2.2.2  Generate new product/service concepts   Gather new product/service ideas and requirements   Analyze new product/service ideas and requirements   Evaluate new product/service inputs and requirements   Formulate new product/service concepts   Identify potential improvements to existing products and services
2.2.3  Define product/service development requirements   Define product/service requirements    Define basic functional requirements    Derive interoperability requirements for products and services    Derive safety requirements for products and services    Derive security requirements for products and services    Derive regulatory compliance requirements    Derive requirements from industry standards    Develop user experience requirements    Derive ‘services-as-a-product’ offering   Define post launch support model   Identify product/service bundling opportunities
2.3 Develop products and services 
2.3.1  Design and prototype products and services   Assign resources to product/service project    Identify requirements for product/service design/development partners   Prepare high-level business case and technical assessment   Develop product/service design specifications   Develop user experience design specifications   Provide warranty-related recommendations   Document design specifications   Conduct mandatory and elective external reviews   Design products/services    Design for manufacturing    Design for product servicing    Design for re-manufacturing    Review product troubleshooting methodology    Design and manage product data, design, and bill of materials    Design for product upgrades   Build prototypes/proof of concepts   Develop and test prototype production and/or service delivery process   Eliminate quality and reliability problems   Conduct in-house product/service testing and evaluate feasibility   Identify design/development performance indicators   Collaborate on design with suppliers and external partners
2.3.2  Test market for new or revised products and services   Prepare detailed market study   Conduct customer tests and interviews   Finalize product/service characteristics and business cases   Finalize technical requirements
2.3.3  Prepare for production/service delivery   Design and obtain necessary capabilities/materials and equipment   Identify requirements for changes to manufacturing/delivery processes   Request engineering/process change   Install and validate production/service delivery process    Monitor initial production runs   Validate launch procedures

Process and performance improvement, helps organizations adapt to rapidly changing environments, build new and better ways to work, and succeed in a competitive marketplace. With a focus on productivity, knowledge management, benchmarking, and quality improvement initiatives, organisations such as the APQC works with its member organizations to identify best practices; discover effective methods of improvement; broadly disseminate findings; and connect individuals with one another and the knowledge, training, and tools they need to succeed.
This APQC Process Classification Framework® (“PCF”) is an open standard developed by APQC, a nonprofit that promotes benchmarking and best practices worldwide. The PCF is intended to facilitate organizational improvement through process management and benchmarking, regardless of industry, size, or geography. To download the full PCF or industry-specific versions of the PCF, as well as associated measures and benchmarking, please visit www.apqc.org/pcf.

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