Marketing Essentials

It is important for business owners to understand why they are taking various marketing decisions for their business, and there is an overload of information on the internet. This information is often very generalized and often difficult to apply correctly for the specific companies. There are dependencies and different business goals to consider. It is easy to waste money on activities that are not conducive to reach overall business goals

Marketing Essentials

Good practice

Blog on email marketing and tips to make it more efficient as it is a cheap form of marketing which can be integrated into any business.
Article on the importance of lead nurturing which we often experience that businesses lacks understanding of when it comes to their conversion process.
A guide to Lifecycle Marketing that gives a good introduction and has additional resources for practical application.
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