2023 Content Marketing trends to watch
If you are looking to connect with your customers and generate brand awareness, then you need to understand the concepts below in order to leverage content marketing in your digital strategy.
Content marketing comes in many types of platforms and media such as videos, graphics and blogs. And, as new content platforms emerge, so do new trends and techniques that change how businesses reach their consumers.
It is important to keep up with the latest changes in the content marketing landscape to keep your brand current and competitive.
Here are some vital statistics about the state of content marketing in 2023 and trends to look out for throughout the year:
STATISTICS TO KNOW
- Marketers say web traffic and social engagement are the most critical metrics for measuring the effectiveness of their content marketing strategy.
- 67% of social media marketers use Facebook, followed by Instagram with 65%
- Additionally, 91% of businesses use video as a marketing tool,
- Over the last 12 months, short text articles and videos were the top two content types used by B2C marketers
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TRENDS TO WATCH IN 2023
1) Short-form video rises above the rest
With the rise of platforms such as TikTok, Instagram Reels and YouTube Shorts, short-form video has become the primary form of media to content marketing because it is one of the most engaging and shareable forms of media.
2) Funny, trendy, and relatable content is crucial
With all the content currently being produced and published on various platforms, marketers and media companies are going head-to-head to grab the consumer’s attention.
Creating funny, trendy and relatable content will be crucial to your business in 2023 in order to capture and retain the attention of your audience.
3) Strategic SEO tactics are still relevant
Despite all the innovative ways of digital marketing, SEO still holds a crucial place, especially for written web content.
As mentioned earlier, text articles were in the top two for two content types used by B2C marketers, with marketers still using websites to attract and convert leads.