VIDEO MARKETING – Part 1: How to get started | Cape Chamber of Commerce & Industry

January 11, 2023

While there are several powerful tools when it comes to a successful digital marketing campaign, video marketing needs to be a top priority if you looking for an edge over your competitors.

Last year, video ranked as the top content marketing media format for a third consecutive year — with short-form content on TikTok and Instagram Reels leading the way.

And, if you’ve decided that you are ready to boost your video marketing strategy but are not sure where to start or what type of videos to make, then let us guide you through the process.

This is part one in a Video Marketing series where we’ll share the how-to, when and where to post:

KNOW YOUR AUDIENCE
Before you hit that record button, you need to be clear on who your customers are because this will tell you which platform would be the best place to distribute your amazing videos.

LONG-FORM OR SHORT-FORM
Once you’ve figured out which platform you are going to use, this will guide you on whether you need to make long-form or short-form videos because social media users consume content differently on each platform.

On TikTok, potential customers are looking for short punchy videos; but on Facebook or LinkedIn, they are willing to spend more of their time browsing your content.

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TIME OF DAY
After all the hard work is done researching, scripting, recording and finally editing, the last thing you want to do is publish when nobody is online.

A quick peak under the data analytics hood will tell you what time of the day your followers are browsing your content.