Wine exports have increased by 233% over the last 15 years and that is something to be proud of, but even more exciting is the continuing growth.
The Cape Chamber of Commerce and Industry congratulated the wine farmers, the industry and the enabling economic planners of the Province on a remarkable achievement.
“With more than 3 300 producers throughout the wine lands, the benefits of this success spread to many communities and that means many thousands more jobs in both the towns and on the farms. This is exactly what the Western Cape needs.”
One of the reasons for success was the way all the role players had worked together and this set an example for other industries.
Ms Myburgh said the Chamber agreed with the strategy of trying to move the industry from bulk exports to fully packaged products.
“In the first place this adds value to our exports and creates many more jobs in bottling, packaging and transporting the high value cargo. There will always be a place for bulk exports, but it is the bottled and branded products that build the relationships with consumers and ensure continuing demand for high quality Western Cape wines,” Ms Myburgh said.
President of the Cape Chamber