When PowerPoint is your cash register

When PowerPoint’s your cash register The cash register in a company is often the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it – which is usually you). Although we frequently sell our work (or rather ourselves) on paper, and even sometimes verbally; in many cases the success of the […]

Is brand loyalty eroding for tech products?

Is brand loyalty eroding for tech products? Today we have seen the introduction of what was unthinkable ten years ago. This includes everything from biometric socks and other ‘wearables’ to 3D printers, drones, robotics, virtual reality, driverless vehicles and TVs where the clarity is best described as ‘breath-taking’. However, in a Brandwatch Report as far […]