Social Media for the Eyes and Ears: YouTube and SoundCloud

YouTube is the second largest search engine on the internet. It is owned by the number one search engine, Google. Used strategically, YouTube can help boost exposure of your brand and/or service. In this course, you will learn how to bring an idea to life, how to brand your videos, upload videos with good content […]

Helderberg Chapter Cocktail Networking event – Women making a difference in the Helderberg

In celebration of Women’s Month, the Helderberg Chapter invites you to attend a Cocktail Networking event with Sandy Immelman, Marketing and Communications Manager of Masikhule and Founder of Helderberg Baby Saver. Masikhule is a NPO in Helderberg which educates women in Early Childhood Development and provide mentorship in Early Learning Centres in the surrounding marginalised communities.  They […]

When PowerPoint is your cash register

When PowerPoint’s your cash register The cash register in a company is often the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it – which is usually you). Although we frequently sell our work (or rather ourselves) on paper, and even sometimes verbally; in many cases the success of the […]

Creative Destruction and Schumpeter’s Gale

Creative Destruction and Schumpeter’s Gale In the early 1900s, the economist Joseph Schumpeter coined the term Creative Destruction (also known as Schumpeter’s Gale). Basically (and I am probably upsetting a few ‘real’ economists here) creative destruction describes an economic order that can only develop out of the destruction of some prior economic order. [1] We […]