The Set Breaker

Answer: The last one

It becomes self-evident when we isolate a pattern within the data – the white lines representing the information we need.



We are often asked to look at ‘the big picture’ to discover trends in data – but we can often merge what is background and what is to be ‘figured in’.

Whether you see a vase or two faces in the diagram below, depends on what you see as the figure and what you consider ground.






Figure/ground relationships are not confined to visual stimuli only – when we have a conversation, the person’s voice becomes the figure against the ‘ground’ of all other background sound. A baby’s cry to a new mom becomes figure, subjecting all other noise to ground.

Planners often focus on too much ground in their presentations, covering aspects such as GDP and inflation for the launch of, for example, a chocolate bar.

Take me to the setup