Pitching for new business: the 10 right things to do

Pitching for new business: the 10 right things to do

Pitching for new business is about forging a relationship – quickly. It is an accelerated process where you are judged mostly on presentation – something that can have limited relevance to actual delivery.
However, research (and the author’s personal experience) shows that pitch winners do elicit behaviour during this courtship process that’s different to what the losers do.

Here are ten such differences:

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