Pricing Information Session

Pricing Information Session
  • 9th March 2018
    10:00 - 12:00

Pricing is the most powerful profit lever. Every rand you can add to your price falls straight to the bottom line of your profits. However, for many companies pricing remains more art than science.

This 2 hour session will cover the following:
• Core pricing steps
• Understanding your pricing power
• Customer segmentation basics
• Design a powerful commercial policy
• Psychological pricing tips

Who should attend:
Anyone with influence over prices at their company. The focus would be primary on business-to-business pricing.

Event organiser: Helga Smit on 021 402 4300 or email

Speaker profile: Ian Tidswell, Een Consulting
Ian Tidswell from Een Consulting is an independent consultant focusing on business-to-business pricing. Ian has 15 years’ experience in pricing strategy, price setting, commercial terms design and price execution. For the past two years Ian has been running his own consulting practice – focusing on practical steps to help companies improve pricing for higher profitability.



Venue Phone: 0214024300

33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa