PR Plan 101 for Small Business

PR Plan 101 for Small Business
  • 20th April 2018
    08:00 - 16:00

What is PR and how can it build your business brand?

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad”  Richard Branson – Founder of the Virgin Group.

Small business owners and staff responsible for marketing the business are living and telling the organisation’s brand story on a daily basis.  Are you confident that you and your extended team are using the correct tactics to get brand exposure?  And are you sure that your brand story is being told correctly and reaching your niche target audience? Even if you are, ask yourself – is my brand leaving a lasting emotional connection and is it creating the kind of impression that will build the brand perception I want?

This practical workshop will assist you in developing your own PR Plan. It will ensure that: 

  • You tactically succeed with positioning your brand,
  • You reach your niche market, and your communication will drive a call to action.
  • most importantly, you can measure your results and adjust your plan where and when necessary in order to reach your business goals.

Event organiser: Roshaan Gilbert on 021 402 4300 or email

Speaker profile: Nadia Hearn, Get Published
Nadia Hearn is a CPRP, Brand coach, marketing consultant & radio talk show host on 2oceansvibe Radio. Nadia holds an internationally accredited Public Relations Management Diploma from IAC. She has gained over 15 years experience in consumer, hospitality, technology & corporate communications, as well as having obtained qualifications in Business Studies and Marketing. Nadia has a wealth of knowledge – she is a dynamic entrepreneur and the founder of a PR consultancy, Get Published, that specifically focuses on supporting SMEs with strategic brand communication and marketing services, combined with business coaching tools. Nadia’s business acumen, wealth of knowledge & extensive PR experience, social media, brand & crisis communications work are greatly valued by her clients and will be equally or more valuable for any business. Her mission is to offer all South African small business owners the skills and opportunity to succeed and to achieve their business goals with actionable communication tools. Growing South Africa one brand at a time!



Venue Phone: 0214024300

33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa