Marketing and Branding Workshop

Marketing and Branding Workshop
  • 18th June 2019
    10:00 - 13:00

This workshop is designed to inspire emerging and existing SMME’s who have a passion for creating economic wealth whilst satisfying customer needs.

Who should attend:
Informal and Formal Traders, Community Entrepreneurs,Existing SMME’s, Emerging SMME’s, Unemployed Youth and anyone who has the desire to make their mark in the world – irrespective of their circumstances.

Course content:
• Improving your company’s competitive position
• Analysing your competitive landscape
• The Marketing Mantra
• Porters Five Forces
• From 7P to 7C marketing strategy

Presenter profile:
Abe Oliver is the Program Manager at the Rapid Incubator and Centre for Entrepreneurship at False Bay TVET College. He is an experienced and professional SME practitioner both in the art and science of entrepreneurship. Abe has more than 20 years experience in academia and SMME business modelling support.
He completed his Masters Degree in Development Studies at UWC. His thesis focused on Social Entrepreneurship and Service Learning approach – developing small business in communities.. He has a B. Econ (Hons) and Higher Diploma in Education from UWC. Abe is also an accredited Assessor with the Wholesale and Retail Sector Education Training Authority and a certified Growth Wheel Advisor.

This event is brought to you by the Chamber’s Khayelitsha/Mitchells Plain Chapter.

This workshop is kindly sponsored by:
False Bay College



Venue Phone: 0214024300

33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa