Fundraising for NGOs – strategic imperatives workshop

Fundraising for NGOs – strategic imperatives workshop
  • 14th October 2016
    11:00 - 13:00

With an economy under pressure, the landscape for donor support has become more challenging. It places NGOs in a tenuous position, especially those who have found it difficult to adapt to this demanding environment. This morning session will be a strategic journey exploring the mind of the donor, creating solid partnerships and getting to the heart of fundraising strategy. This workshop will leave you with a whole new perspective of what it means to be an effective NGO in today’s world.


11:00    The emotional life of the donor – Sid Peimer
11:20    Creating strong partner relationships – Alana James
11:40    The heart of a fundraising strategy – Melanie
12:00    Q&A
12:30    Networking with snacks
13:00    Close

About your presenters

Sid is the Executive Director for the Chamber of Commerce and Industry where he is responsible for serving the over 2 500 members of the Chamber.
He has had an incredibly varied career, firstly as a pharmacist, then changing gears completely to become an advertising copywriter, then a strategic planner and CEO.

Sid has extensive experience in strategy and management, having planned for brands such as Liberty Life, Chicken Licken, FedEx, Netcare, Incredible Connection, Mr Delivery, Nestlé and SABMiller amongst others. In collaboration with Inyathelo, he has also trained over 50 NGOs in optimising their case for support.

He is the author of The Clear Win available on Amazon. He is widely published online and is appreciated for his strategic insights and the entertaining way he delivers his message.

Alana joined The Sunflower Fund as CEO in September 2015 with a wealth of experience from a career spanning more than 14 years in both corporates and NGOs, engaging with public and private sectors globally. She is a business leadership coach and holds positions of Non-Executive Director on the board of the Cape Chamber of Commerce and Industry, and Chair of Northlink FET College Council.

Working closely with the Sunflower team, she has been the driving force behind some amazing changes in the organisation’s structures and activities.

Her key skills lie within her strategic thinking – encompassing the challenges of both the corporate and non-profit sectors – and her focus on the growth and development of people. She is passionate about quality leadership advocating the importance of people and collaborations, with a special focus on developing and mantaining stakeholder partnerships across the spectrum. She is a formidable ally and fierce supporter of the causes that she holds dear.

A trained journalist with extensive public and media relations experience, Melanie Jackson has successfully raised money for a range of organisations including a hospital and a university and has held senior positions in a number of large non-profit organisations.

In 2012, she launched a fundraising consultancy called Words that Count in Cape Town, working with a select group of non-profit organisations to support their resource mobilisation efforts and help them to secure their long-term sustainabillity.

Writing remains a core component of her work, including strategic plans, funding proposals and media releases. Melanie regularly compiles complex donor application forms and has been integral in mobilising millions for clients from this lucrative source. She is adept at developing and directing demanding marketing and fundraising projects, particularly in resource-poor settings.

Event organiser: Helga Smit on 021 402 4300 or email



Venue Phone: 0214024300

33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa