Business Image and Corporate Etiquette Workshop

Business Image and Corporate Etiquette Workshop
  • 17th April 2018
    08:30 - 15:45


• To ensure understanding of Business Image: definition, formation, maintenance, what can tarnish the image (e.g. use/abuse of social media), acceptable behaviour in the workplace and examples of codes of conduct
• To ensure understanding of Corporate Etiquette: definition, current trends, do’s and don’ts, dress code, e-mail etiquette, social media etiquette, client visits, client events, etc.
• What to expect when interviewed, what to expect in an employment contract (e.g. working hours, attendance, discipline, and performance management) and what to expect in terms of adhering to companies’ standards of performance

Business Image is the perception people have of your business when they hear your company name. A business’ image is composed of an infinite variety of facts, events, personal histories, advertising and goals that work together to make an impression on the public.

Corporate etiquette is sometimes called business etiquette and it is a set of ordinarily agreed upon rules for behaving in the business environment. Essentially, it focuses on manners for the organisation and for its individual team members.


Business Image:
• Group discussion on company image (questions provided) Perceptions of well-known companies
• Defining Business Image
• Formation, Maintenance and improving image
• Factors that could potentially affect image
• Acceptable and unacceptable behaviour in the workplace (‘unwritten’ rules) and explaining the adherence to various codes of conduct

Corporate Etiquette
• Defining etiquette
• Interacting and Communicating etiquette with colleagues, clients and suppliers
• Trends, do’s and don’ts
• Dress Code
• E-mail etiquette
• Social media etiquette
• Behaviour at client events and functions

Event organiser: Chantal Van Schalkwyk on 021 402 4300 or email

Speaker profile: Margaux Reitsma – Uluma HR
Uluma HR is a Personal, Leadership Development, Mentoring and Skills Training services provider (not accredited as a service provider). Uluma HR’s main focus is on improving both individual and corporate performances through personal and professional skills development and increasing productivity by being aware of and applying the relevant business critical and scarce skills required.
Uluma HR, formed in 1998, is owned by Margaux Reitsma. She has a B.Com Industrial Psychology degree from Rand Afrikaans University (now called University of Johannesburg) and is also an accredited and registered assessor. Uluma HR has received ‘Recorded Provider” status with the Services SETA for the training offered. Uluma HR can assist with various human resources related challenges and training interventions to develop employees.



Venue Phone: 0214024300

33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa