Brand Positioning Workshop 101

Brand Positioning Workshop 101
  • 28th July 2017
    08:00 - 16:00

Course content:

Introducing step-by-step plan on how business owners or/ their marketing staff can create a brand positioning strategy and plan:
• Understanding the marketing mastery pyramid
• Learn the 7 step fail proof process to successful – brand communications
• Control brand voice /messaging across all platforms
• Brand communications – management systems
• Levels of customer brand loyalty
• Importance of planning consistent brand communications and exposure

Course outcomes:

Develop your own band strategy:
• Re-look your business structure and income flow
• Create a stakeholder map for your business
• Learn how to do a competitor market and target market analysis
• Communication tactics you can use in the ever changing digital landscape

Event organiser: Roshaan Gilbert on 021 402 4300 or email roshaan@capechamber.co.za

Speaker profile:
Nadia Hearn is a PR, Brand Communications Marketing consultant & radio talk show host on 2oceansvibe Radio. Nadia holds an internationally accredited Public Relations Management Diploma from IAC. She has gained over 15 years’ experience in consumer, hospitality, technology & corporate communications, as well as having obtained qualifications in Business Studies and Marketing. Nadia has a wealth of knowledge, she is a dynamic entrepreneur and the founder a PR consultancy, Get Published, that specifically focus on supporting SMEs with strategic brand communication and marketing services, combined with business coaching tools. Nadia’s business acumen, wealth of knowledge & extensive PR experience, social media, brand & crisis communications work are greatly valued by her clients and will be equally or more valuable for any business.
Her mission is to offer all South African small business owners the skills and opportunity succeed and to achieve their business goals with actionable communication tools.

Location

Venue:  

Venue Phone: 0214024300

Address:
33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa