Brand Positioning Strategy 2018 Workshop

Brand Positioning Strategy 2018 Workshop
  • 17th November 2017
    08:00 - 16:00

Are you confident that you and your business brand is positioned correctly and reaching the correct target markets with the correct message that will ensure a sustainable brand in the future? This practical workshop will support you in developing your own brand strategy to ensure that you understand your market, your target audiences and how you can better position your brand, business, product and services.

Course content:
Introducing a step-by-step plan on how business owners and marketing staff can create a brand positioning strategy and plan:
• Understanding the marketing mastery pyramid
• Learn the 7-step fail-proof process to successful brand communications
• Control brand voice/messaging across all platforms
• Brand communications – management systems
• Levels of customer brand loyalty
• Importance of planning consistent brand communications and exposure

Course outcome:
Develop your own brand strategy:
• Re-look at your business structure and income flow
• Create a stakeholder map for your business
• Learn how to do a competitor market and target market analysis
• Communication tactics you can use in the ever-changing digital landscape

Event organiser: Roshaan Gilbert on 021 402 4300 or email roshaan@capechamber.co.za

Location

Venue:  

Venue Phone: 0214024300

Address:
33 Martin Hammerschlag Way, Foreshore, Cape Town, Western Cape, 8001, South Africa