What exactly is a strategic plan?

‘Strategic’ and ‘Plan’ are two different concepts. A strategy is what we need to do to get from A to B (and deciding on what point B actually is). The plan is more specific and tells us how we will get to point B (the details). We use ‘planning’ in everyday speech A strategy can […]

Genes, memes and your survival

Genes, memes and your survival The term ‘meme’ was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are ‘selfish’ essentially boils down to survival of the fittest – your genes are selfish, because they want to replicate themselves. That’s why ‘a chip off the old block’ sounds so […]

The power of social proof

The power of social proof Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group who also believed the messages to be real. It became a serious matter when one day The Guardians advised Mrs Keech that […]

Is brand loyalty eroding for tech products?

Is brand loyalty eroding for tech products? Today we have seen the introduction of what was unthinkable ten years ago. This includes everything from biometric socks and other ‘wearables’ to 3D printers, drones, robotics, virtual reality, driverless vehicles and TVs where the clarity is best described as ‘breath-taking’. However, in a Brandwatch Report as far […]