Fractals and the simple truth about business

Fractals and the simple truth about business “One of the most pernicious misconceptions … is that complexity and chaotic behaviour are synonymous,” states the Encylopaedia Britannica. And I agree – complexity should not exclude understanding – especially if it has fractal properties. Fractals are shapes that have some form of self-similarity. You’ve probably got one […]

The 6 laws of retail

The 6 laws of retail You probably saw 100 advertisements in the past 24 hours. Can you recall three? Messages just don’t stick like they used to. We might think that we’re actively filtering out the myriad of advertising that comes our way, but Levanthal’s fear experiments illustrate something less defensive. Howard Levanthal, a social […]

Authenticity – the new currency of brand equity

Authenticity – the new currency of brand equity Although a fast food experience is perfectly real, it is a shiny, ubiquitous one resulting in a superficial engagement between consumer and brand. David Boyle, in his book Authenticity, points out that “People increasingly want their experiences to be multidimensional, complex and slightly less than perfect, because […]