The world’s funniest joke – its implications for brands

The “world’s funniest joke” was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. […]

Impact this March’s cycle events will have on Western Cape’s economy

The cycle tour has turned March into the second best moth of the year for tourism and created a second festive season for Cape Town, says Ms Janine Myburgh, President of the Cape Chamber of Commerce and Industry. “You can see this simply by looking at the airport statistics which show that the numbers of […]