When PowerPoint is your cash register

When PowerPoint’s your cash register The cash register in a company is often the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it – which is usually you). Although we frequently sell our work (or rather ourselves) on paper, and even sometimes verbally; in many cases the success of the […]

How to sell crazy ideas

How to sell crazy ideas With the world just a click away, the new competitive currency is ideas. Crazy ones. After all, who was crazy enough to think you could sell insurance on the net? Although neuroscience identifies parts of the brain that ‘light up’ during creative moments, perhaps great ideas come from the darkest […]